5 Simple Rules Of Visual Storytelling

Gone are the days when people only told stories orally; today, visual storytelling is a technique that most companies use to tell a story about their product or brand. It is very effective if done using the right platform and done in the most effective way.

Visual storytelling is mainly done on social media platforms such as Vine, Instagram, Pinterest, and Snapchat. You can tell a story to your target audience without having actually to narrate the story orally.

To make sure your visual storytelling is compelling,below are 5 simple rules of visual storytelling;

1. Have a natural flow.

Just as any orally told story, your visual story must observe a natural flow. This means that it should contain an introduction, body, and conclusion.


Through the pictures provided, your audience should distinctively note the three parts of the visual story. The visual story should not struggle in introducing the characters or making a conclusion.

2. Be educational.

Today, people want to engage in something that adds educational value to them. In the first place, the audience will have been interested in your visual story hoping they get something educational.

However, the goal should not be to educate them but also to provide unique stuff they wouldn’t have gotten anywhere else.

3. Be full of surprises.

While maintaining the natural flow of your visual story, also keep surprising your audience. This is what makes a story very interesting. Keep making the unexpected to happen although the story. Keep your audience anxious to know what happens next.


You might lose your audience by creating a visual story only you can understand. Assume you are the audience and come up with a story that they can understand.


Do not use complex features to explain something; use very simple elements to describe things. Do not bore your audience with complexity. more information is obtained from simplicity.


A visual story must be very focused. Do not lose direction amid the story. Make sure you can sustain the flow and goal of the visual story before creating it. Your audience is very cautious and disappointing them with an ending they did not expect will make the storytelling very ineffective.

By observing the above rules of visual storytelling, you can be sure that your audience will always stay keen for future stories.